More women are watching porn than ever before, according to a recent report from Pornhub Insights. Since 2015, the percentage of female viewers of Pornhub worldwide has increased 12 percent, rising from 24 percent to 36 percent in eight years.
Depending on the country, women make up between 25 percent and 60 percent of Pornhub viewers. While the Philippines was the only country that saw a majority of female porn viewers, in Colombia, they made up exactly half of Pornhub visitors, and Argentina, Mexico, China, and Ukraine saw 47, 45, 41, and 40 percent, respectively. In the United States, women made up 29 percent of viewers.
This increase is not just an anomaly; the percentage of women viewing porn has been consistently trending upward since Pornhub Insights began releasing its report.
“Since Google Analytics began tracking demographics data in 2015, we have seen our proportion of female visitors steadily increase over time,” reported the site. “Overall, there was a proportional growth of +1% female viewers in the year 2023, bringing the total proportion of female visitors worldwide to 36%.”
Women viewed a number of LGBTQ categories at much higher percentages than men, with lesbian content being their “favorite,” according to Pornhub Insights.
Media Pushes Porn for Women
In 2010, only 2 percent of women aged 18–39 surveyed by the Pew Research Center admitted to watching porn. By 2013, this number had already increased to 8 percent. This cultural shift has been pushed by the mainstream media and Hollywood, with sites like Glamour posting such stories like “Porn for Women: 21 Feminist Porn Sites You’ll Really, Really Enjoy.”
In promoting this content, the media ignores the reality that pornography is a dire problem for both men and women, and it’s only getting worse. According to Psychology Today, the porn industry is thriving. “[In] April 2020, the world’s top 100 [porn] sites garnered 14.5 billion views from 3.3 billion unique visitors,” the site reports.
But as the industry booms, relationships suffer. Even if a woman herself doesn’t view pornography, there’s a high probability that a woman will have to deal with the consequences of pornography in her relationship. One in five couples report “conflict related to pornography,” and, among married men, only a quarter claimed “no current pornography use,” according to a 2021 report from Brigham Young University.
In addition, pornography has been shown to have significant negative impacts on the mental and emotional wellbeing of those who view it, leading to an increase of suicidal thoughts, a lack of self-esteem, and issues with sexual function.