Reminder hi impressive carrying skills right I got some Bud Lights for us so I kept hearing about this thing called March Madness and I thought we were all just having a hectic month but it turns out it has something to do with sports and I’m not sure exactly which sport all
Right you get it the commercial triggered a massive backlash against the company with boycotts not just against Bud Light but against all products from its parent company on Heiser Bush things only got worse from there Budweiser vice president of the marketing Alyssa Heinrich posted and then deleted a post
On Facebook where she criticized what she said is the fratty culture around Budweiser then people started spreading social media photos that she put up previously of her drinking at a venue that very looks well very fratty and of course there were some mixed reactions among the public on this this
Was the response from the singer and songwriter Kid Rock watch this grandpa is feeling a little frisky today let me uh say something to all you and B as clear and concise as possible now Kid Rock then goes on to express his discontent but nicely with both buzz and
White Bud Light and with anhyzer bush and on the criticism of the Friday culture on Budweiser this was how Joe Rogan framed it interviews with the lady who was the the head of Bud Light talking about why they did it and about the old sort of frat culture attached to
Bud Light dismissing the people and like the humor of the people that like Bud Light and so they’re going to change that with with this crazy attention [ __ ] on alive of being a woman well in response Budweiser came up with a new advertisement this time playing on its
Classic image of American country life in Clydesdale horses let me show you foreign About a beer rooted in the heart of America now unfortunately for Anheuser-Busch it may be too late for that image of masculinity and Americana they committed a new classic blunder never run a trans-ad campaign to masculine men when money is on the line and Anheuser bushes down crisis mode on
This folks sales that were initially down by 11 which was already bad dropped down to 21 over the course of just a week and it’s not just customers moving away from the company’s products it’s also the company’s distributors a beer Business Daily publication reviewed by Fox News stated that they
Reached out to a handful of a b that’s Anheuser-Busch Distributors who were spooked they say most particularly in the Heartland and the South and even then in their more rural areas now it’s hard to sell beer when nobody wants to sell it you know like the distributors in light of that many alcoholic
Distributors are facing plummeting sales on these products the company is actually now offering a free case of Bud Light for every distributor employee now as things currently stand Anheuser-Busch one favor with investors who stand by the ESG scores that’s environmental and social governance yet the question is can it keep up with the
Company’s stock prices long enough to weather the storm of controversy and for customers to return to the product of course it’s turning into a game of chicken really and we see both sides going head-to-head and we’re waiting to see which side folds first the investors or the customers in the meantime at
Least while with this stock market going the way it is Anheuser-Busch is having to deal with the challenge of identifying as profitable the bigger problem for Anheuser-Busch however is this is no longer an issue of just public anger against a brand it’s arguably not even about Budweiser
Anymore and it really in a sense this is not even about transgenderism anymore this has become a debate instead something really this Budweiser boycott has come to represent more of a type of victory over woke culture itself it’s now a symbol really of people uniting against what’s seen as cultural
Propaganda they disagree with now the public tends to have a short attention span for media scandals over just surface grievances generally speaking but when it’s about culture that’s a much more difficult thing to challenge and even among the transgender Community some are now allegedly protesting Bud Light as well since they believe the
Brand has abandoned them now it’s hard to win in a controversy like this and even harder if you’re trying to win both sides at the same time as for Dylan Mulvaney he’s now moved on to sponsorship gigs others he published a video for his 365th day of declaring
He’s a woman here’s again with this where he’s dealing with a partnership with makeup company Maybelline and customers are likewise now calling for a boycott of Maybelline products well maybe she’s born with it or maybe not
